SEMESTER 3 (2012/2013)




A.     Weekly Tutorial Q and A Sessions, Exercise of CTBC (Monday, 12-1 pm)

B.      Group Project Paper of Critical Thinking (w8)

C.      Presentation of Group Project of CT (w8-w11)

D.     Individual Project Paper of Business Communication (W12)  


2.      CONSUMER BEHAVIOR-Psychological Approach of Marketing Strategy (CBEB2304)

A.     Weekly Journal Review of Psychological Aspect of Marketing (Monday, 6-7 pm)

B.      Presentation of 10th Journal Review of Consumer marketing (w8-w10)

C.      Preparing the Project of Consumer Behavior Analysis in Islamic Fashion/Islamic Banking Corporate in Malaysia (Week 5-Start Doing)

D.     Mid Term of Consumer Behaviour , Lecture 1-Lecture 8 (Week 7- 1 April 2013)

E.      Presentation & Submission of The Project Paper (13th and 20th May 2013)



A.     Weekly Presentation of Managerial Finance (Every Tuesday, 12-1 pm)

B.      Preparing Assigned Group Project I (Week 6), 29 March 2013

C.      Preparing Assigned Individual Project (Week 7), 5 April 2013

D.     Mid-Term Exam of Finance (Week 8), 19 April 2013

E.      Preparing Assigned Group Project II (Week 10), 10 May 2013

F.       Revision and Presentation (Week 12, Week 14)



A.     Arrangements of Entrepreneurship Management-Philosophy of Entrp.  

B.      Preparing The World Creative & Innovative Entrepreneur Profile and Biography, Review The Biography in Report Form

C.      Preparing Last Updated Resume/Curriculum Vitae

D.     Preparing International Journal and Academic Article about Entrepreneurial Development (to be reviewed and creating commentary essay)

E.      Preparing the Role of Governmental Administration, Public Policy, SME and NGO To Expose The Entrepreneurship Learning Among Students.



a.      Participation, Weekly Journal Review of E-Marketing and Presentation (10%)

b.      Individual Project of E-Selling of E-Marketing Course (Start in W-4)

c.       E-Selling Report (Latest by W8), 15 April 2013

d.      Group Project of E-Marketing Analysis in Malaysian Company (Latest by W10), 29 April 2013



a.      Weekly Tutorial, QA and Journal Review of OM (Refer Spectrum)

b.      Group Project, Individual Project, Overall Coursework Aspect of Assessment will be informed later (refer to Prof.Suhaiza)

c.       Note the important point during class to be elaborated further. 







University of Malaya Delegates Participated in ASEAN Student Forum 2012

University of Malaya Delegates participated in ASEAN Student Forum 2012

Chulalongkorn University, Bangkok, Thailand on 12th-16th November 2012

Students of University of Malaya again showed their contribution and participation in the international student forum through ASEAN Student Forum (ASF) in 2012 at Chulalongkorn University, Bangkok, Thailand which occurred from 12 to 16 November 2012. They are (1) Firmansyah Shidiq Wardhana and (2) Zakwan Bin Buang who are students of the Faculty of Business and Accountancy, and (3) Najmul Fajri Usman who is a student of Faculty of Science.

(Firman, Fajri and Zakwan as University of Malaya Delegates in ASEAN Student Forum 2012)

Um 2 

(Courtesy of Photos by ASEAN Student Forum Organizer, Chulalongkorn University)

ASEAN Student Forum 2012 is the triennial routine and a series of activities Chulalongkorn University Academic Expo attended by more than 10,000 people in one week. ASF 2012 was attended by 60 selected prospective delegates from 800 applicants of undergraduate students who participated in the selection of applications from all countries within ASEAN region. This year, the theme of the ASF 2012 entitled “Molding The ASEAN Mind”

60 Prospective Delegates of ASEAN Student Forum (ASF) 2012


(Courtesy of Photo by ASEAN Student Forum Organiser, Chulalongkorn University)

In ASF 2012, the delegates of each cou ntry discuss current and contemporary issues that are happening in ASEAN and finding solutions toward those existing problems, ASF 2012 began with a discussion forum that lifted the sub theme “ASEAN-Mind Calling and Definition” . In the forum all delegates were given the opportunity to introduce their respective countries in the three aspects of social and cultural, economic, and political and security in order to strengthen the three pillars of ASEAN Community.

ASF 2012 was filled with a variety of interactive discussions with the sub-theme of (a) ASEAN Mind and Integration Calling, (b) Definition of ASEAN Mind, (c) Mind Impacts of ASEAN, (d) ASEAN Pathways to Achieve Mind as ASEAN is One Community and One Fate which is then used as a platform for ASEAN to establish (e) Action Plans and Limitation of Each Country to Mold ASEAN Mind. Where the essence of every forums delegates thought of each country in raising issues and barriers faced by each country and devise solutions together to address the existing problems based on the platform that has been established ASEAN Mind through team-building activities, and a variety of soft skills enhancement and interactive discussion, finally ended by generating delegate consensus of ASF Delegates 2012 in term of Molding ASEAN Mind.

Delegation of University of Malaya said that the ASF 2012 is a prospective way that facilitate ASEAN young leader to strengthen awareness, cooperation and mindset of students in ASEAN through small but meaningful actions to the society. All of 60 delegates from each country were not only given the opportunity to get to know other countries issues within ASEAN, but also a chance to convey fresh idea of ​​multiple perspectives and disciplines to address each of the problems faced by the ASEAN prospective members.

Indonesian Delegates

ID deg


ASEAN Student Forum 2012 became one platform for the ASEAN student to achieve a common goal of ASEAN countries in term of strengthening ASEAN Community that comprising on three pillars of ASEAN Economic Community (AEC), ASEAN Socio-Cultural Community (ASCC) and ASEAN Politic and Security Community (APSC) to foster harmony and solid relations for sustainable development in ASEAN.

Some of the speakers who attended the forum which was held for 5 days at Chulalongkorn University, Thailand are as follow :  Prof.Praipol Koomsup, Ph.D (Professor of Economics, Faculty of Economics, Thammasat University), Prof.. Vitit Muntarbhorn (Professor of Law, Faculty of Lawa, Chulalongkorn University), Asst.Prof.Surat Horachaikul (Asstistant Professor of International Relations, Faculty of Political Science, Chulalongkorn University), HE PradaP Pibulsonggram (Former Deputy Permanent Secretary, Ministry of Foreign Affairs) and Assoc. Prof.Suthipad Chirathivat (Executive Director of the ASEAN Educational Centre, Chulalongkorn University).


Written by : Firmansyah Shidiq Wardhana

Faculty of Business and Accountancy, UM

On Monday, 26th Nov 2012


Special Thanks to :
1. Student Affairs Division of UM- Pn Halimah and Staffs – who became our incredible facilitator to get financial and official assistance to the TNC and Bursary UM
2. Vice Chancellor and Bursary UM – Datok Rohanah and Staffs – who have fully sponsored us to attend Asean Student Forum 2012 in Chulalongkorn Uni.
3. Deputy Dean of Faculty of Business and Accountancy UM. Dr.Normazilah who recommended us to the HEP to get the financial and official assistance from UM