IE GAMES 6th EDITION
Math Olympiad and Business Plan Challenge Contest
BUSINESS OF KLEPON CENAT CENUT AS ENTREPRENEURIAL INNOVATION AND ALTERNATIVE ECONOMIC EMPOWERMENT AND COMMUNITY-BASED FOOD
1. Firmansyah Shidiq W (Business Adm – University of Malaya)
2. Indri Arifani (Statistics – Surabaya Technology Institute)
3. Ayu Wedayanti (Biology – University of Airlangga)
Entrepreneurship is a key point in developing the quality of life and efforts to increase community empowerment. One is a traditional snack food entrepreneur because self-employment category is capable of generating high productivity in scale and takes only a relatively short time management. Identity preservation of food is also the ancestral cultural heritage beneficial profit that can be obtained from this traditional food entrepreneurs.
One of the specifications is a snack entrepreneur who developed innovative klepon be Klepon Cenat Business – Cenut derived from processed glutinous rice flour with different color, ordered the variant. In addition to presenting a creative and dynamic to increase purchasing power, satisfaction and consumer interest will old products that are developed in a creative, innovative and in accordance with the tastes of the public
With the carrying capacity and potential market opportunities are very wide open, it is not impossible that these traditional snacks business will be a vehicle for empowering communities. Optimism and access are key in the success of venture capital of Klepon Cenat-Cenut Cakes In marketing or product dissemination, marketing opportunities in accordance with the market share that is in many ways either by print or electronic media as a way of installing it on the web or blog, promote it in social networks, distribution of brochures, advertising in newspapers. So creative modification between creative innovation, entrepreneurship and technology integrated into TECHNOPRENEURSHIP
Financial factors are an essential factor in the development of this entrepreneurial. By using a financial analysis that has the objective to achieve profitability and stability in the financial aspects so as to produce a smooth system noted that financial integration in terms of variable costs and fixed costs are budgeted.
Projection of future business development will be able to become a container preformance in an innovative entrepreneurship that can be developed optimally in terms of quality, market access and marketing management are integrated so that business is able to empower communities and make Indonesia persona of the importance of business literacy. Although it started on a small scale but with strong intention, we are able to believe that entrepreneurship klepon cenat – cenut able welfare of communities and peoples in the era of globalization.
The expected outcome of the business-cenut klepon cenat is to be one vehicle for community empowerment and a vehicle simple business incubators through innovative entrepreneurship with small business category of medium enterprises (SMEs). So hopefully in the future that the community will have the enthusiasm and strong intention to entrepreneurship. Thus with entrepreneurship then we have participated in creating kemakmuran.dan help the nation reduce poverty.
BUSINESS KLEPON CENAT CENUT AS ENTREPRENEURIAL INNOVATION AND ALTERNATIVE ECONOMIC EMPOWERMENT AND COMMUNITY-BASED FOOD
C. BACKGROUND OF BUSINESS
Food business is not new at this time. The number of restaurants, depot, shop or café. Running a business in the field of food is not an easy direction. Dining in is not only providing food but also making necessary efforts to give satisfaction to the consumer.
In managing business, big profits but not the main thing the main thing is whether consumers will it will come back or not. Therefore, foods that do business must know what consumers want today. For instance the restaurant, the first stage performed separately on the introduction of the consumer, by studying the wants and needs are also predicted for the future needs of consumers.
The number of eating places serving the same menu, making each one a place to eat compete with each other in terms of food serving. Thus, consumer perception of food presentation was a thing that must be considered by the caterers. In order food products service that can make consumers come, it must maintain the quality of places to eat even though the consumer has the perception is changing. The quality of the food is first assessed by the consumer, the consumer satisfaction can be seen from consumers who came to eat it.
Offers dining began to emerge from cheapest to the most luxurious. This happens because the food is become a need that much needed by humans. The rapid growth in the food business, food businesses make increasing advantages of each product.
Businessman food should have a creative idea in terms of making food and presentation. As an example of a freeform, familiar food but still delicious and interesting presentation. Establishing a good relationship with the consumer make the products we sell are becoming increasingly recognized by others.
Have a business in the field of food will get a favorable outcome if the products we sell can get a great appreciation of the consumer. One is a traditional snack food entrepreneur because self-employment category is capable of generating high productivity in scale and takes only a relatively short time management. Identity preservation of food is also the ancestral cultural heritage benefisial profit that can be obtained from this traditional food entrepreneurs.
One of the specifications is a snack entrepreneur who developed innovative klepon be Klepon Cenat Business – Cenut derived from processed glutinous rice flour with different colors, Rasad the variant. In addition to presenting a creative and dynamic to increase purchasing power, satisfaction and consumer interest will old products that are developed in a creative, innovative and in accordance with the tastes of the public
Carrying capacity and potential market opportunities are very wide-open opportunities that the business of traditional snacks will be a vehicle for empowering communities. Optimism and access are key in the success of venture capital klepon cenat – cenut with the objective to empower communities and make people literate business.
D. PRODUCT ANALYSIS
1. Products at a Glance
Klepon Cenat – Cenut (KCC) is a new food product innovation. Innovation of this product include two sides, from the products manufactured and hand presentation was promoted at once sold to consumers. This is the innovation of food products from snacks existing markets, namely snack klepon (green sticky rice balls with palm sugar content that has been thawed and covered with grated coconut skin deep).
2. Product Description
This product is the innovation of traditional snacks klepon spherical form of small jacks with a variety of colors, flavors and attractive presentation. This product is made from glutinous rice flour, spices and water mixture of whiting which have boil in water until cooked and inside is filled with with five flavors of chocolate, strawberry, cheese, bananas and nuts.
In planning, this product is presented in three different forms of creative and attractive presentation of the form (i) Snack Klepon Cenat-Cenut (ii) Klepon Cenut Cenat-Sate (iii) Round-Cenut Klepon Cenat.
3. Materials Preparation Products and Availability
The materials needed in making Klepon Cenat-Cenut consists of four ingredients which include (i) Material that is the key ingredient to make ball-cenut klepon cenat of glutinous rice flour, water soaking whiting and synthetic or natural food coloring. (Ii) Material Content of the materials used to provide a sense of klepon cenat-cenut ie strawberry jam, roasted peanuts that have been refined, liquid chocolate, grated cheese and banana slices (iii) Material Topping is the outer layer material in the manufacture of klepon cenat cenut a sprinkling of sugar and roasted peanuts that have been refined (iv) Supporting material is material used to support the presentation of products which include warm water, ginger, sugar and salt.
The materials needed in making klepon cenat-cenut are materials that are easily available and accessible both in traditional and modern markets. So it can be analyzed that entrepreneurship is making klepon cenat-cenut become a business that requires only simple materials, practical and easy but is able to produce innovative products that can enhance the productivity of producers and consumer purchasing power.
4. Product Excellence
Product klepon cenat-cenut has the advantage of being able to penetrate the market share productively. Product excellence klepon cenat-cenut include aspects of the product characteristics, product pricing and quality products
Characteristics of innovative products and innovated methods applied vary based development method (method of development of innovative products) from the previous product. Product characteristics of klepon cenat-cenut with varying color and flavor. Characteristics of product presentation klepon cenat-cenut presented in various (forms of snacks, kebabs / sesame and round) also plays an important role as product excellence become the most logical reason that the characteristic is an important point as the excellence of products that consumers crave other snacks innovation than others , economical and delicious.
A good quality product and quality is an indication of where the product can be regarded as superior and acceptable product pleh consumers. Quality-cenut klepon cenat can be said for quality and guaranteed klepon cenat-cenut not be stale fast, healthy, durable and healthy due to not using preservatives and do not use excessive dye with much less use of textile dyes. This is different from klepon in general that uses the contents of palm sugar, grated coconut and excess dye so that the effect klepon becomes quickly stale and watery. Besides snacks on the market right now is unhealthy snacks and dangerous because the snacks are made using preservatives and dangerous textile dyes. That’s why klepon cenat-cenut is a healthy snack alternative and safe for consumers.
Prices are by klepon cenat-cenut also supported with guaranteed prices and easily accessible by all circles of society.
E. MARKET ANALYSIS AND SEGMENTATION
a. Condition of Community Shares Recency
1. Trend of Market
An innovation and development of previous products klepon. In this case by creating a new innovation-cenut klepon cenat makn people are expected to have enthusiasm in creating rbaru trend because as we all know that the hawker klepon already have a trend that is commonly used as a snack, wedding and celebration cakes.
In this case we want to target that the latest trend about klepon cenat-cenut is that mainly young people to become mediators in preserving the food culture of the ancestors through the media business and is able to become a media campaign this product indirectly.
2. Market Competition
Market competition that exist in entrepreneurial snacks or meals are enormous. But with the quality, management and innovative packaging, and other than another can be ascertained that the product we produce is klepon cenat-cenut not inferior to that service providers who lain. Instead of Market competition that exist in the types of businesses with similar specs is very small because the product is cenut klepon cenat-old product development and packaging with a more innovative. So share and market opportunities that are accessible to be able to provide more profit because we are capable of venturing from home business, providing in the school cafeteria, selling carts, selling via online and others.
3. Community Needs
The need for food or foods are endless, the more diverse types of foods on the market it will be more wide open opportunity to compete in a healthy way to achieve customer satisfaction through the products we have created the klepon cenat cenut.
Besides business-cenut klepon cenat relatively new business that opens an opportunity to achieve maximum profit because the public curiosity to consume products klepon cenat-cenut.
F. METHOD OF BUSINESS PLAN IMPLEMENTATION
1. Product Creation and Getting Started
Our snack-making stage is a simple way. By not spending a lot in its production. Stage of manufacture is:
• Mixing water, food coloring, water and salt betel kaur
• Add the glutinous rice flour, thump and knead until well blended
• Form it becoming flat and fill with chocolate or a can with cheese, strawberry jam, nuts or pineapple. In order for the flavors
• Form a bulat2.
• Boiling bola2 to float and mature
• To generate new forms that can be added with a sauce of ginger, burned not too long or made such as satay
Our products are made with a variety of presentations that include (i) the presentation of klepon Kelepon snack-cenut cenat containing six variants klepon by adding a sprinkling of powdered sugar and grated cheese on top with skewers pricked way disunduk or (ii) Kelepon ginger sauce (round) that is presentation klepon campruan cenat-cenut with ginger sauce warm over a bowl (iii) Kelepon gravel (sprinkled with sesame or peanut) presentation shangrai klepon with peanut and sesame sprinkled on it to make the display more interesting (packaged in plastic or mica can be enjoyed directly on upper plate)
Our Food is very possible to be accepted in society because we combine traditional elements with creative ideas to create new innovations. Our unique snacks, in contrast to the other and public interest. So our products can be accepted and consumed by the community well.
In this case it is necessary to start a business promotion or introduction of products to consumers. As an example of planned advertising of products made. Advertising and product introduction can be done in various ways, namely through:
1. Brochure: The introduction of food products through the post with the words of interest, can stimulate the consumer to come and buy food products that are created. Especially with the brochures that were distributed and posted at various strategic places and crowded.
2. Print Ads: In this case, newspapers and magazines is necessary, because most consumers are always looking for places to eat what the poster references is posted on a newspaper or in magazines. Moreover, if the product can be loaded and displayed in newspapers or magazines. It is available that have been recognized by the community. Because more and more interested readers of newspapers and magazines, the greater the advertising we read and known to consumers.
3. Website (online): Shop online, it’s not unusual at this time, ranging from clothes, cakes, until accessories can be found easily. The price also varies, ranging from cheap to expensive though. So also about the marketing of these food products, foods that are sold online, did not rule on the trial. Because the system online through websites such as blogs, social networks or the other, can help us to be able to market more widely profiting it.
3. Sales and Marketing Strategy Plan
Our product is a snack that can be enjoyed by anyone. In sales, we sell them at retail, but we also accept orders in many forms. So that people can choose with retail or order many of their choosing. To purchase by way of retail or party much will we give prices that we have our own customized. In marketing or socializing our products, we market it in various ways either by print or electronic media as a way of installing it on the web or blog, promote it in social networks, distribution of brochures, advertising in newspapers and advertising on the radio.
We ensure that our product introduction can be known and accepted by the various elements of society in accordance with our goals. Thus enabling our products more widely known by the community in a variety of elements that have an impact with the public interest or curiosity in our products is high. On sales of our products, surely we need other services or labor to help us.
We need a sales force in the form of services, such as service carts or vendors who peddle our products, our services occupy employees at our booth and services from multiple sellers shops, stalls, canteen or school cooperative where we entrust our products for resale by them.
Sales force that we require is a salesperson with no special skills are fundamental and specific. In other words all those who sincerely and seriously can be a sales rep or distributor for our products. With the cooperation between manufacturers, service providers and consumers of our product distribution is expected to run smoothly. So our products can be enjoyed by all elements of society that exist
G. FINANCIAL ANALYSIS
a. Variable Cost (Variable Cost)
Estimated Cost of Production Klepon Cenat-Cenut (1 Day)
Braff Item No. Quantity Price / Unit Price Total
1 Mineral Water 1 Gallon Rp10, 000 Rp10, 000
2 Flour Ketan 5 Kilograms Rp12, 000 Rp60, 000
3 Food Coloring 6 Bottles of Rp1, 500 Rp9, 000
4 Sugar Sand 2 Kilogram Rp10, 000 Rp20, 000
5 Salt 2 Wrap Rp2, 000 Rp4, 000
6 Nuts Shangrai 1 Kilogram Rp7, 000 Rp14, 000
7 Water Kapur Sirih 5 Liter Rp5, 00 Rp2.500
8 Strawberry Jam 2 Bottles Rp7, 000 Rp14, 000
9 Butter Blueberry 2 Bottles Rp4, 000 Rp8, 000
10 Peanut Butter 1 Bottle Rp5, 000 Rp10, 000
11 Cheese 1 Box Rp16, 000 Rp16, 000
12 Sesame Sow 1 Kilogram Rp5, 000 Rp5, 000
13 Ginger 5 bundle Rp5, 000 Rp5, 000
14 Bananas a Munitions Rp15, 000 Rp15, 000
15 Wheat Flour 1 Kilogram Rp5, 500 Rp5, 500
GRAND TOTAL Rp199, 000
• 500 grams of glutinous rice flour klepon able to produce 50 points, then 5000 grams (5kg) glutinous rice flour klepon capable of producing 500 items per day
• The assumption that the price klepon presented in the form of snacks and round that has been decorated around Rp 3,000 (6 eggs klepon contents all variants)
• Suppose that in one day sale 500 klepon capable of selling out the assumption of net sales was approximately Rp.250.000
• The profit gained is (250 RBU -199 thousand) = 51 thousand / day
Estimated Fixed Cost Business Klepon Cenat – Cenut
Item No. Price / Unit Specification
1 Carriage / Stand 1.5 million Fixed ()
Toll 2 100 000 Within 1 Month
3 Transport 50,000 In 1 Month
4 LPG / Gas 13,000 In 1 Month
5 Employee Salaries 500,000 In 1 Month
Kitchen Equipment 500 000 6 Fixed ()
7th Via Campaign Banner 60 000 Fixed ()
8 Promotion Brochure Via 50 000 Fixed ()
9 100 000 Fixed Tactical Fund ()
GRAND TOTAL 2873000